Analytics: Station Analytics NPR One Dashboards Overview for iOS and Android Apps
Below is a detailed walkthrough of how to use these reports.
The Station Analytics Team has launched new dashboards measuring the performance of your station’s content in NPR One. These reports measure the number of listeners localized to your station as well as the time they spend on the NPR One mobile apps and with local content. More importantly, they measure your audience’s engagement with your content providing you with actionable data to make better decisions about how to curate your content for NPR One. This also will allow you to develop content for NPR One apps and our Continuous Listening Experience platforms.
What is NPR One?
NPR One is the infrastructure that powers curated and personalized listening experiences on the mobile apps and other platforms. It provides listeners with a blend of national and local content in the digital space. The newsflow, our signature “kick back and listen experience,” starts with the national NPR Newscast followed by your station’s newscast, if it is available. Listeners will then hear a mix of local and national story segments as well as a curated selection of podcasts.
For more information on what NPR One is click here.
Accessing the Dashboards
To access the NPR One dashboards, login to Station Analytics and click the NPR One tab. Metrics from the same measurement processes are also provided in the weekly email.
The Overview Dashboard
When you land on the NPR One report, you’ll seeoverall metrics for your station’s content on NPR One. By default, seven days are shown starting four days prior. This is to ensure the dashboards are showing the most complete data available.
You can always modify the date range to view more recent data by using the drop-down menus at the top. Data is available as far back as 2018, depending on when your station was on boarded to NPR One. There is no limit on the length of the date range you select, but wider date ranges may take longer to load the dashboard.
The header of the Overview dashboard provides data on the number of listeners who are localized to your station, the time they’ve spent with NPR One, and the time they’ve spent with your station’s audio on NPR One. Below those topline numbers you will also see a comparison to the previous period of the same amount of days, represented as percentage change. So if you’ve selected a range of 7 days from 9/9 - 9/15, the tiles will show you a comparison to the 7 days prior 9/2 - 9/8.
Station Audio Types
The next chart on the Overview dashboard provides overall data for 4 types of station content on NPR One - Station Newscasts, Station Stories with NPR (these are any stories your station produced that aired on NPR’s national newsmagazines), Station Stories, and Podcasts. You can see the number listens and listeners, as well as the average completion and love rate, for each type of content in the time period selected. See below for definitions of what each of those metrics means.
For more detailed information on the performance of individual newscasts, stories and podcast episodes, click on the story type to go to the drill down dashboards.
Station Podcast Chart
The Station Podcast Chart will provide you with data on all of your station’s podcasts that are available on NPR One through StationConnect. Like on the previous chart, you will see the number of listens, listeners, average completion and love rate for each podcast title. You can click on the title to see detailed information for each episode of that show on the drill down report.
At what time of day is my audience listening?
This graph shows you the number of listeners hearing newscasts (the first elements of the NPR One newsflow) throughout the day in EST. This will help ensure that you have up to date newscasts and news stories available at the time when there is the most demand. These charts are broken up to show weekday and weekend patterns of listening.
The Drilldown Dashboards
When you click from the Overview Dashboard on either a type of Station Audio or a Podcast title, you will go to a drilldown report that provides more detailed data on the performance of individual pieces of content. These are the metrics that will be most critical as you make editorial and curatorial decisions.
From these views you will be able to see the Average Completion, Average Completion vs Expected (ACvE) and Love rate. These metrics are defined below. In general, sorting any drilldown report by the Average Completion v Expected, will give you a good sense of the content that is performing best on NPR One. Look for trends in topic, length and strength of the intro among the top and bottom performers to help inform your decisions about story selection and how to frame your coverage.
The dashboard will take a few seconds to update while it queries data for the selected item. The date range and View by selections you made in the Overview will be preserved in the drilldown view.
Upon refresh, all the charts, tables and graphs in the dashboard will now reflect data for only the selected podcasts or content category. To go back to the Overview, simply click the link at the top of the page.
To jump between programs, select another item from the Programs table.
Platform Listening Data (with Alexa NPR One Skill, ‘Play the News’)
You will see new charts on the overview page that break out the number of listens and average completion for newscasts and station stories on additional platforms, including Alexa’s NPR One Skill, the web app at one.npr.org and others. (Note, the ‘Other Platforms’ category consists of NPR One for Xbox and NPR One for Amazon Fire TV.)
In addition, There are also pie charts to show you which platforms your audience is listening on.
Listening Threshold Visualization
In tables displaying Average Completion Versus Expected (ACvE), you’ll see the metrics for station stories “grayed out” when there are fewer than 100 listens, and the metrics for podcasts “grayed out” under 200 listens. This is to provide a better sense of when a story or podcast episode has a credible amount of data to be a significant factor in evaluating the performance of your content.
For example, the ACvE of a story with only 2 listens is not reliable as this is an non-significant sample; however, the ACvE of a story with 200 listens is a reliable indicator of its performance.
NPR One Metrics Defined
Average NPR One Listeners (Station Users)
Comparing the average station and your station, this will display the amount of users listening to your content.
Average Minutes per Station User
Comparing the average station and your station, this will show the amount of minutes of listens per day.
Average Minutes w/Station Audio Trends (Station Users)
This displays your station by day in the trends of listening minutes.
Average Consumption (AC)
The average portion of the audio heard by listeners as a percentage of that piece of audio.
Station Users/Users Localized to Your Station
Users who have been localized to your station or have chosen your station within the NPR One app.
All users, regardless of which station they are localized to, who listened to your audio.
Listeners who not only visited the app but also played audio.
ACvE "Average Completion Versus Expected"
a comparison of Average Completion of a story, podcast or newscast to content of similar lengths. It is useful for comparing pieces of audio of different lengths to one another.
Percent of listeners marking a story “interesting” or sharing it.
How to Download a CSV of the data
Once the dashboard view is loaded, a Run link will appear in the top right corner of the page. Clicking the link downloads a zip file containing many CSV files, one for each query the dashboard is running behind the scenes. Not all of these contain relevant data.
Q: The report page still shows a “Loading…” message after several seconds.
A: For longer date ranges, the report could take longer to load as it has to query a bigger dataset and render all the audio files in the tables. But it should never take more than 12 seconds. If it does, click Submit again or refresh the page.
Q: Some files that should belong to podcasts are not showing up in the Program Drilldown report for that podcast.
A: All audio files that appeared on a podcast’s RSS feed that we had in our system should be appropriately associated. However, if a correction was made to the podcast’s audio and a new file was uploaded to replace an existing file in the RSS feed, we may only be aware of the newest file. For corrections made after 10/5/2018, we are now logging all previous versions. For corrections made prior to 10/5/2018, we are only aware of the most current file that appeared in the RSS feed.
Reach out to our Station Support team by submitting a ticket
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