NPR

Analytics: How do I manage filters and views in Google Analytics?

Views and Filters in Google Analytics

Filters can be very helpful in Google Analytics. For example, they are useful for filtering out internal traffic.

Here is a step by step guide of how to set up filters:

  1. Log into Google Analytics
  2. From the bottom of the left hand sidebar, choose Admin
  3. Under view, select Filters
  4. Click on the red ADD FILTER button
  5. Select, create new filter and add a name


     
  6. Under filter type choose predefined
  7. Here you can set filters to either include or exclude certain parameters
    • Include: Sets a filter that only lets the parameter specified go through the filter
    • Exclude: Filters out anything with the specified parameter
  8. Choose whether your filter pertains to ISP Domain, IP address, traffic to subdirectories, or traffic to hostname.
  9. Hit verify to see how your filter affects data from the past 7 days
  10. Hit save when you are satisfied with your filter.

Tip: Add a filter to your ‘test’ view and let it run for a day to assess the full impact before adding it to the ‘master’ view. You can find more information on DS recommended views in this blog post.

Edit/Remove an Existing Filter

  1. Log into Google Analytics
  2. From the bottom of the left hand sidebar, choose Admin
  3. Under view, select Filters
  4. Click on the hyperlinked filter name:


     
  5. To Remove the filter, click on the remove link in the rightmost column

Note: This will only remove a filter from the current view. This filter will still be available to use for any view.

Permanently Delete a Filter

  1. Go to the Admin tab on the left hand sidebar
  2. Under Account, choose All Filters
  3. Click on DELETE next to the filter you wish to remove

Note: DS recommends removing a filter and retaining it as unused rather than permanently deleting it.

For more information about filters, refer to this Google Support article.

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