StationConnect Branding

The Branding section in StationConnect is the place where you manage your station's branding for NPR One, the NPR News App and NPR.org. The branding in this section includes fields to place the following branding items: 
  1. Org Display Name
  2. Logo
  3. Small Logo
  4. Homepage
  5. Donation page
  6. Express Donation page
  7. Tag line

  1. Org Display Name

    This section features the name of your organization, whether you refer to it by its call letters or a branded name. Think about it as the way your listeners identify you.

    For example, WUOW identifies their brand as Michigan Public Radio to their listening community.

    Org Display Name is displayed in the NPR One app on local story pages, newscasts in the "Explore" section, on program/podcast pages and the station profile page. 

  2. The large logo is displayed in the NPR One app on the Station Hello card when the app is first launched, the Station ID card and on the Pledge card. Learn how to upload your logos
  3. The small logo appears in the NPR One app on the Profile page on IOs and on the Navigation drawer on Android. The small logo is also used on the NPR.org website when users localize to your station and in the NPR News app. Learn how to upload your logos
  4. Homepage

    The link to your station's website homepage will be featured on the Station Profile page in the NPR One app.
  5. Donation Page

    The link to your station's website donation page will be used in the NPR One app and on NPR.org when localized to your station. Learn how to update your Pledge URL.
  6. Express Donation Page

    This link is only to be used if you have a special mobile-only link to be used specifically for mobile devices.
  7. Tag line

    This sections features your station's tagline or descriptive sentence and is featured on the Station Profile page in NPR One.
 

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