NPR

Core Publisher: How do I get Started with DFP?

Advertisements and underwriting blocks in Core Publisher are configured using Google’s DoubleClick for Publishers or DFP service.
 
DFP Support
Ads/Underwriting is not required for Core Publisher sites. If you would like to have ads/underwriting on your Core Publisher site, you must use DFP. NPR Digital Services’ Core Publisher is integrated with DFP, which means it has been built to allow DFP and Core Publisher to connect. However, we do not provide support for DFP. We do not support the creation of new orders, line items, or adding creatives within DFP. If you need help with using DFP or have other questions about managing your DFP account, Google’s DFP Help Center will provide the most comprehensive level of support and instruction.
 
Helpful DFP Support Links For New Users:
   
New Users:
You can sign up for DFP Small Business here:
http://www.google.com/doubleclick/publishers/small-business/
 
Note: It may take up to 3 weeks for your account to get set up by Google.
 
 
Existing DFP Clients:
If you already have and account with DFP with existing ads, you will not need to create any new ads, orders, or line items. However, you will have to associate your existing ads with Core Publisher specific Ad Unit Names that you will have to add to your account.
 
This guide will introduce you to the Ad Unit Names and cover how to upload them into DFP. You will then learn how each Ad Unit Name will allow you to place your ads/underwriting into a specific ad block space in Core Publisher.
 

Ad Placements In Core Publisher

These are the placement options avaiable in Core Publisher.
 
LEADERBOARDS
  • The Desktop Top Banner/Leaderboard - A 728 x 90 pixel ad that appears just under the navigation on desktop computers.
  • The Tablet Top Banner/Leaderboard - A 728 x 90 pixel ad that appears just under the navigation on tablets. 


MEDIUM RECTANGLES
  • Medium Rectangle - First - A 300 x 250 pixel ad that appears in the first available placement on the right side of the page on desktops and tablets.  
  • Medium Rectangle - Second - A 300 x 250 pixel ad that appears in the second available placement on the right side of the page on desktops and tablets.
  • Medium Rectangle -Third - A 300 x 250 pixel ad that appears in the third available placement on the right side of the page on desktops and tablets.
 

PLAYER
  • Player Display - A 728 x 90 pixel display ad that appears within the player on desktop and tablets. 
  • Player Audio - A 1x1 pixel audio ad that acts as a place holder for your pre-roll audio on desktop and tablets. 
  • Player Mobile - A 320X50 pixel display ad that appears within the player on mobile. 



MOBILE
  • Mobile Ad - A 320 x 50 pixel ad that can appear at the bottom or top of the content on the page, based on station preference, on mobile devices.
 
 
 
 
 
 
 
 
 
 
 
 
 

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