NPR One: How do I upload my station hello?

Your Station Hello is the very first thing the audience will hear when they turn on the player and see the "Hello" Story Card screen.

In an effort to create an immediate local tie with each listening experience, this important lead element tells the listener that “it’s YOUR STATION on NPR One.” This local branding is a key element of the “Hello” message and introduction to NPR One.

Production Requirements for Participation:

  • One to three Hellos in rotation at a time.
  • Maximum length of :12 seconds. 

Saving Your Hello Audio File

You no longer need to transcode your audio branding before you upload your file. You can simply save your Station Hello as a .WAV file. When you upload it, we will transcode the audio for you. Please save your .WAV file with the following specifications: 
  • Codec: PCM
  • Channels: 2 (Stereo)
  • Bit depth: 16 or 24 
  • Sampling Rate: 48 kHz
  • Extension: .wav
  • Minimum Audio Level: -65dB

Setting Up Your Station Hello

  1. Log into StationConnect. Note: Your login information is the same as
  2. You will see a list of stations assigned to your user on the left.
  3. If you are a member of a station with a network, you will see the parent station account has a small NPR One logo next to it. For your hello to show up for all available stations in your account, you only need to upload your station hello audio in one place - the parent.
  4. If you want your station hello audio to be unique for each station listed, click here for advance set up details. 
  5. Click on the parent station call letters.
  6. In the "Settings" tab scroll down to "Audio Branding"
  7. Locate "Hellos" section
  8. Click the button "Add Another"
  9. A new field will appear where you can name your Hello. 
  10. Select “Upload Audio” and new window will open and click "Choose File" to navigate to the Hello audio you wish to upload.
  11. You will receive a green "Success!" window when your audio has uploaded. 
  12. Scroll to the bottom and click "Done" and you are finished!

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