Google Premium Analytics FAQ

1. What benefit does Google Analytics premium provides?

  • Improved data freshness: you see data within 4 hours instead of 24 hours
  • Unsampled reporting: you see real numbers, not estimates based on a sample
  • Additional custom variables for your use
  • Additional data in reports that you create
  • A standard implementation of Premium typical costs over $100,000, and we are happy to include Premium at no additional cost to stations.
  • A standard implementation of Premium typical costs over $100,000, and we are happy to include Premium at no additional cost to stations.
 

2. Does my Google Analytics account qualify for premium upgrade? How do I do that?

Google Analytics Premium is available to NPR member stations who have signed the MSA. We can switch your existing Google Analytics account to Premium behind the scenes, so you won't have to update anything on your pages. If you have questions please send an email to analytics@ds.npr.org.

Did you find this article helpful?