NPR

Analytics: How do I set Goals in Google Analytics?

Setting up Goals in Google Analytics.
 
Google Analytics goals lets you evaluate any dimension by how effective it is in getting users to complete that goal. Each view in Google analytics can support up to 20 goals. To set up a goal in Google analytics, follow the instructions:
 
  1. Log into Google Analytics
  2. Navigate to Admin>View>Goals
  3. Click on New Goal on the top left corner  
  4. Under Goal Setup, click Custom then continue
  5. Type in a name for your goal
  6. Now you must specify a goal type, which sets up parameters that users must meet to count towards your goal. There are four goal types;
    • Destination: a goal based on amount of traffic to a certain page
    • Duration: a goal based on length of time spent on a page
    • Pages/Screens per session: goal based on how many pages a user browses through in a single session
    • Event: a goal based on event triggers.
Choose one of these goal types and continue onto the next step.
  1. Fill in the parameters for your goal. Once you think your goal is ready, click on verify to see the conversion rate for the past 7 days. If the number is close to zero, your goal might be too exclusive.
  2. Click save
 
Digital Services recommends using two goals to begin. A URL-based goal for ‘story reading’ can measure how many visitors click on stories. An Event-based goal for ‘Stream listening’ can measure how many visitors listen to your stream. To create your ‘story reading’ goal;
  1. Follow steps 1-4 from above
  2. Type in ‘Story reading’ in the name field
  3. Choose Destination from the list of goal types and click continue
  4. In the URL box, type in “/post/”.
    Note: This is the story pathway for a Core Publisher Site. For stations using different site architecture, check the URL path for a story and enter it into the text field.
  5. Click Save

To create your ‘Stream listening’ goal;
  1. Follow steps 1-4 from the top
  2. Type in ‘Stream listening’ in the name field
  3. Choose Event from the list of goal types and click continue
  4. Next to the Action label, type in “Stream_Play”
  5. Click Save

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