NPR

Analytics: How do I enable E-Commerce in Google Analytics?

If you are using marketing forms this information is already being sent to your Google Analytics account. In order for this information to be processed and appear you need to go into your settings and turn on this feature, otherwise Google Analytics discards this data during processing.
  1. Log into Google Analytics.
  2. Click on Admin at the bottom of the left-hand sidebar
  3. Choose the relevant property and view
  4. Under view, click on Ecommerce Settings
  5. Click on the switch to Enable Ecommerce
  6. Let your donation form vendors push transaction values onto the Thank You page so that Google Analytics tracking codes can send donation details to the reports. Here's Google's guideline that you can send to donation form vendors. 
  7. Once Ecommerce is set up you can look at the data in Google Analytics reports.
 
Note: You will need to complete process 1-5 for every Google Analytics view where you would like to include ecommerce data.
 

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