NPR

NPR One: Station Hello guidelines and recommendations

In an effort to create an immediate local tie with each listening experience, this important lead element tells the listener that “it’s YOUR STATION on NPR One.”  This local branding is a key element of the “Hello” message, which is then combined with a highly produced national greeting and introduction to NPR One. The Opportunity In an effort to create an immediate local tie with each listening experience, this important lead element tells the listener that “it’s YOUR STATION on NPR One.”  This local branding is a key element of the “Hello” message, which is then combined with a highly produced national greeting and introduction to NPR One.

All stations will have a localized spot pre-loaded for their “Hello” at launch that should be replaced with local voices when stations are ready.

Recommendations:
  • One voice or multiple voices both work well
  • No additional music
  • :05 to :10 seconds
Steps needed for Implementation of Hello: Sample Intro Messages:
  • WXYZ is right here
  • WXYZ is right here on NPR One
  • I’m ……… and WXYZ is right here

Did you find this article helpful?