Editorial Guidelines & Content Specifications for NPR One
In an effort to create an immediate local tie with each listening experience, this important lead element tells the listener that “it’s YOUR STATION on NPR One.” This local branding is a key element of the “Hello” message, which is then combined with a highly produced national greeting and introduction to NPR One.
Get full details on Hello Guidelines and Recommendations
Just as your local newscast is critical in communicating timely and relevant information to your broadcast audience, it is of equal value to your listeners in NPR One. The local newscast will immediately follow the national NPR newscast and is the first experience, after the Hello, of truly connecting with your local brand and content.
Get full details here - Local Newscast Guidelines and Recs
The Sonic ID provides a unique opportunity to reconnect the listener with their local station by relaying a distinct sense of place within the NPR One player. While there are a number of local content opportunities within the experience, the Sonic ID offers even more familiarity to the listener through local sounds, ideas and voices they know.
Get full details on Sonic ID Guidelines and Recommendations
Local Segmented Audio:
Your locally-produced segments are a critical piece of the NPR One experience and provide the greatest opportunity for a meaningful connection to the listener. From spot news and topical pieces, to longer, contextual features, the mix of national and local segments hopes to provide something for everyone, with the added benefit of listener control.
Get full details here - Local Segmented Audio Guidelines and Recs
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