How do I access the new Audio Downloads report in SAS?

To access the Audio Downloads report, login to SAS as normal and click the Audio Downloads tab. Metrics from the same measurement processes are also provided in the weekly email.

How to use the Audio Downloads Overview

When you land on the Audio Downloads report, you’ll see an overview for your station.  By default the last 30 days are shown, and the trend charts are grouped by day.

You can modify the date range selection using the drop-down menus at the top:

Data is available as far back as 8/1/2017, presuming we have parsed access logs back to that date. There is no limit on the length of the date range you select, but wider date ranges may take longer to load the dashboard.

The dashboard is divided into 4 sections vertically.

What do the Big Numbers refer to?

These tiles show you overall statistics for the selected date range. They present the total Users, Downloads, a Downloads per User metric, and the Top Program (if one is identified) for that period.

Underneath the large number display you will see a comparison to the previous period of the same amount of days, represented as percentage change. So if you’ve selected a range of 7 days from 9/9 - 9/15, the tiles will show you a comparison to the 7 days prior 9/2 - 9/8.

What are the Trends charts?

The dashboard presents trend charts for Users, Downloads, and Downloads per User. The charts aggregate date units according to the “View by …” drop-down menu at the top.  You can display data in units of Days, Weeks, or Months.

If you choose a View By unit of weeks or months, but don’t choose a date range that captures whole weeks or months, partial data will be displayed (much like Google Analytics).

How do I read the Content list?

The Content section includes a Programs table and a Segments/Episodes table.

Programs Table

As described above, any audio files that are associated with a podcast RSS feed entered into StationConnect will be grouped into the corresponding podcast title in the Programs table.
We also group all station newscasts uploaded through StationConnect into a category called STATION NEWSCASTS.
Any other non-newscast audio that we couldn’t associate with a known program is grouped into a category called STATION STORIES.
Click any of the titles in the Programs table to access the Program Drilldown dashboard, showing data for for only that podcast or category.
You can paginate and search through the table using the controls inside the table.

Segments / Episodes table

The Segments/Episodes table by default shows all audio files for which we measured qualified downloads. If we are aware of a title for the episode or story, the title is displayed. If not, the URI for that audio file is displayed.

Click on any entry in the table to listen or download the audio file for reference.

What does the Platforms chart refer to?

The platforms sections shows what listening apps and platforms are being used to download audio. These are determined by the user-agent in the access logs.

On the left side, the trend shows the top 5 platforms in the date range selected and trends them over time, with a 6th “All Other” category as well.

Questions? Having Trouble? Contact Station Relations

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