What are the new Audio Downloads reports?

The Station Analytics Service has launched new reports measuring Audio Downloads. These reports measure downloads of any audio already hosted through or on CDNs that are set up for SAS to retrieve and measure log files.

Previously referred to as On-Demand Audio, these new reports measure the number of people downloading or streaming your audio files on any platform. These audio files could include podcasts, audio stories on your website, newscasts in NPR One, or any other audio file hosted on your CDN. Metrics are calculated according to the Interactive Advertising Bureau’s (IAB) Podcast Measurement Guidelines v2.  

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