Analytics: NPR Referrals Segment for Google Analytics

NPR has created a template for a Google Analytics Segment on traffic that has been to referred to your site from an NPR platform including,, NPR One, and NPR email newsletters. You can save this template within your Google Analytics account to monitor how traffic referred to you from NPR behaves on your local pages.

How to Install The Segment

1. Load this URL while logged in to your Google Analytics account.
2. Select the View within your Google Analytics account you want the segment saved to and click CREATE:

3. Hit SAVE:

Now that the segment has been saved to your account, it can be applied to any report. Load the Google Analytics report you wish to view, and click on the ADD SEGMENT link at the top to select the NPR Referrals segment:

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