How do I manage my station's branding, streams, podcasts in StationConnect?


Under the "Settings" tab in StationConnect is the place where you manage your station's visual and audio branding, newscast and primary stream on NPR platforms which include: NPR One, the NPR News app and on NPR.org. 
Learn more about your station's settings in each of the following sections:

Identity

Display Name
This field features the name of your organization, whether you refer to it by its call letters or a branded name. Think about it as the way your listeners identify you.

For example, WUOM identifies their brand as Michigan Public Radio to their listening community and would use Michigan Public Radio as their Display Name.

Display Name is displayed in the NPR One app on local story pages, newscasts in the "Explore" section, on program/podcast pages and the station profile page. ‚Äč

Tag line
This optional field allows you to include a tagline that will be displayed alongside your Display Name and/or logo.

Links

Homepage
A link to your station's website homepage is featured on the Station Profile page in the NPR One app and as a link on NPR.org when localized to your station.

Donation Page
The link to your station's website donation page is used in the NPR One app and on NPR.org when localized to your station. Learn how to add your Donation URL to NPR One.

Express Donation Page
If you have a specific mobile-friendly donation page you can include a link to it here rather than linking to your website donation page. Learn how to add your Donation URL to NPR One.

Logos

Logo
The large logo is displayed in the NPR One app on the Station Hello card when the app is first launched, the Station ID card, Pledge card, Navigation drawer, Station Profile page. The logo will appear on NPR.org when localized to your station and more widely throughout such as the Station Finder. The logo will also appear on the NPR News app when streaming a local station. Learn how to upload your logos to StationConnect.

 

Small Logo
The small logo appears in the NPR One app on the Profile page on IOs and on the Navigation drawer on Android. The small logo is also used on the NPR.org website when users localize to your station and in the NPR News app. Learn how to upload your logos to StationConnect.

Content

Primary Stream
Select the primary stream you wish to appear first when localized to your station on NPR.org or in the NPR News app.

Newscast URL
This is where you place the FTP server URL to your station's newscast to include it in NPR One and on NPR.org. Learn how to add your local newscast to NPR One.

Newscast Expiration
Set the expiration time of your station's newscast in NPR One and on NPR.org to two, four, or six hours.

Audio Branding

Hellos
Upload your station's "Hello" which plays when you localize to your station in NPR One. The "Hello" will play whenever you launch the app. Learn how to add your Station Hello to NPR One.

Messages
Upload your station's "Message" to alert your audience to station updates or events such as the launch of a new show, an event your station is hosting, or ask your listeners to look for a new podcast. 

Donation Ask
Upload your station's "Donation" audio asking your audience to "tap the button on the screen" to help support the content you provide on NPR One. Learn how to add your Donation Ask audio to NPR One.


Questions? Having Trouble? Contact Station Relations.

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