Analytics: Benefits of upgrading to Google 360 Suite

1. What benefit does Google Analytics 360 (Google Premium) provide?

  • Improved data freshness: you see data within 4 hours
  • Unsampled reporting: you see real numbers, not estimates based on a sample
  • Additional custom dimensions for your use
  • Additional data in reports that you create
  • A standard implementation of Google 360 typical costs over $150,000, and we are happy to include Premium at no additional cost to NPR Member stations as part of your Digital Services Master Services Agreement (MSA).

2. Does my Google Analytics account qualify for Google 360 suite upgrade? How do I do that?

Google Analytics 360 suite is available to NPR member stations who have signed the MSA. We can switch your existing Google Analytics account to premium behind the scenes, so you won't have to update anything on your pages. If you have questions please send us a ticket.

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