Analytics: What's the benefits of upgrading Google Analytics standard account to 360 Suite?

1. What benefit does Google Analytics premium provide?

  • Improved data freshness: you see data within 4 hours
  • Unsampled reporting: you see real numbers, not estimates based on a sample
  • Additional custom dimensions for your use
  • Additional data in reports that you create
  • A standard implementation of Premium typical costs over $150,000, and we are happy to include Premium at no additional cost to stations.

2. Does my Google Analytics account qualify for Google 360 suite upgrade? How do I do that?

Google Analytics 360 suite is available to NPR member stations who have signed the MSA. We can switch your existing Google Analytics account to premium behind the scenes, so you won't have to update anything on your pages. If you have questions please send us a ticket.

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